Maxwell Oakley
Projects
Welcome to my project showcase. Each case study highlights the real-world strategies I've used to grow brands through content marketing, social media, and digital storytelling.
01
Content Marketing
Guru J's - Restaraunt, Bristol
I led all marketing and content creation efforts for Guru J’s over the course of a year. This included food photography, short-form video production, and graphic design, alongside managing their Instagram account and overseeing all social media content.
Key contributions:
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Produced visually engaging food and lifestyle content tailored for Instagram
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Hosted a local giveaway in partnership with influencers
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Designed print leaflets for targeted in-person promotions
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Increased social engagement and follower growth through consistent storytelling
These efforts significantly boosted local awareness and helped establish Guru J’s as a recognizable brand within Bristol's competitive restaurant scene.
02
Digital & Website Strategy
The Red Lion & Cellar Room, Surrey
As both Assistant Manager and Digital Marketing Consultant, I led a full refresh of The Red Lion’s online presence while supporting day-to-day operations in a fast-paced hospitality environment. This dual role gave me deep insight into customer needs, allowing me to align digital content with real-world service delivery.
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Redesigned the website to reflect the brand’s rustic-modern aesthetic, improve mobile usability, and streamline the reservation process
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Produced promotional content, including video tours, food photography, and on-site storytelling to enhance visual appeal across web and social platforms
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Developed a full-funnel content strategy, combining on-site FAQs, local event marketing, and seasonal menu promotions
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Conducted competitor and market analysis to refine positioning and target high-intent visitors searching for countryside getaways or pub dining
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Reduced customer support demand by optimizing booking information and improving layout clarity
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Increased bookings by 26% year-over-year, demonstrating the effectiveness of content-led conversion optimization
